Doritos Is Going Global for This Year’s Super Bowl

Centralizing its Facebook presence for maximum social impact

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Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big game campaign.

@Chris_Heine Christopher Heine is a New York-based editor and writer.