Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also dropped today). Doritos paired the boy band with Chance the Rapper for an odd, but strangely satisfying, hip-hop rendition of the Backstreet Boys’ hit, “I Want It That Way.”
Doritos highlights its new Flamin’ Hot Nacho flavor in the spot and felt that picking musical acts from two totally different genres and eras was the best way to sell the new product.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in