Doritos Added Chance the Rapper's Hip-Hop Spice to a Backstreet Boys Classic in Its Super Bowl Ad

The brand released an extended 60-second cut of the spot

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also dropped today). Doritos paired the boy band with Chance the Rapper for an odd, but strangely satisfying, hip-hop rendition of the Backstreet Boys’ hit, “I Want It That Way.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in