DoorDash Joins Angel City Football Club’s Purpose-Led Sponsorship Model

10% of the deal's value is dedicated to local causes across Los Angeles

DoorDash's partnership addresses food insecurity in Los Angeles. DoorDash / ACFC

Purpose continues to become a prominent way forward for brands—and especially true during the pandemic, when any campaign that didn’t address its difficulties ran the risk of coming off as callous, out of touch or even malicious.

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Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.