Doody Calls

Game brand says dog poop can really be a lot of fun

Maybe you played hopscotch when you were a kid. But if you live in a major American city where dog ownership is common, chances are you've played hopscotch just today—the kind where the object is to avoid stepping in… well, you know. Most people don't consider that much of a game, with the apparent exception of the folks at Goliath Games LLC. This week, the Dallas-based toy maker let drop a unique new board game called Doggie Doo. Finally, a crappy marketing idea that makes no apologies for itself.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.