Doner Feels the Love in Spots for Mazda RX-8

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LOS ANGELES The comeback of the rotary engine is the focus of Mazda’s estimated $20 million-plus launch campaign for the RX-8, which breaks during ESPN’s Sunday night football coverage.

The campaign, fashioned by Doner’s Southfield, Mich., and Newport Beach, Calif., offices, includes a 30-second spot and two 15-second iterations which will run as front and back ends of commercial breaks throughout the rest of the year.

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