Doner Attacks Burgers for Arby's

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DETROIT Doner continues to target adults with an anti-burger campaign for Arby’s that breaks Sunday.

The national effort has a more humorous tone and features a new tagline: “What are you eating today.” It replaces the fast-food retailer’s “Appetite Man” campaign, which featured the sensuous voiceover of Barry White as the consumer’s “inner appetite.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in