Donald Trump’s Plan to Build a Border Wall Is Mercilessly Mocked in This New Ad

Parody from 360fly and 180LA

Headshot of Kristina Monllos

Tons of marketers are getting in on election season, so it was only a matter of time before a Donald Trump impersonator made it into an ad. Thanks to a new 60-second spot, "The Wall," from camera company 360fly and agency 180LA, we now know what that looks like. 

While the spot also features actors satirizing Hillary Clinton and Bernie Sanders, it's the pitch-perfect Trump impersonation and the mockery of his plan to build a border wall that's sure to generate interest. 

The point, of course, is to make consumers aware of the company's 360-degree camera technologies.

"We thought there was no better way than to look at the singularly focused Republicans and the singularly focused Democrats and to link them all together with a 360 point of view, and to do it with parody," said Peter Adderton, CEO at 360fly.

Adderton added, "Parties and politicians have a very singular point of view, so if you imagine a standard camera, people can only see what's in front of them. So the whole concept of only seeing what's in front of you means you're missing what's around you." 

"The idea of building a wall is so narrow-minded, it deserves to be lampooned," said William Gelner, chief creative officer of 180LA. "And it's perfect for making the point about the importance of having a bigger perspective, which is the promise of the camera. Essentially, this is just a product demo spot dropped into the middle of a highly charged political issue. The spot demonstrates just how ridiculous and narrow-minded the notion is of building a wall. Broaden out a little—life's too big for one perspective."

Even if the political climate hadn't set the stage for parody, Adderton knows 360fly would need a compelling narrative to stand out in a crowded field.

"If we did a standard-action cam commercial, had guys jumping off cliffs or out of parachutes or backflipping on motorbikes, that really wouldn't get us the awareness we're looking for. And I don't think it would demonstrate the ability of the camera to do what it can do," he said.  


"The Wall"

Length: 60/30

Spot: The Wall 

Agency: 180LA

Client: 360FLY

Client: 360FLY

CEO: Peter Adderton

Chief Marketing Officer: Todd Waks

Chief Creative Officer: Scott Anderson

Agency: 180LA

Global CEO: Mike Allen

Chief Creative Officer:  William Gelner

Creative Director/Art Director: Adam Groves

Creative Director/Copywriter: Zac Ryder

Managing Director: Chad Bettor

Head of Production:  Natasha Wellesley

Executive Producer:  Calleen Colburn

Brand Director: Mike Slatkin

Head of Business Affairs: Loretta Zolliecoffer


Production Co.:  MJZ

Director: Mike Maguire

President: David Zander

DP: Bob Richardson

Sr. Executive Producer: Eriks Krumins

Line Producer: Tracy Broaddus

Production Designer: Alexis Ross

Stylist: Ric Renae Hughes

Shoot Location: Big Sky Ranch, Simi Valley

Shoot Date:  May 9, 2016


Editorial Company: Whitehouse Post

Editor: Rick Lawley

Executive Producer: Joni Wright

Producer: Jennifer Mersis

Assistant Editor:  Lauren Richardson

Post/Special Effects

Online/VFX: The Mill NY

Executive Producer: Sean Costelloe

Producer: Jacqueline Sand

Color Producer: Diane Valera

Colourist: Adam Scott

VFX Supervisors: Jade Kim, Steve Cokonis

2D lead: Jade Kim

3D lead: Wyatt Saverese

2D artists: Sung Eun Moon, Alex Wysota, Mina Mir, Yoon-Sun Bae

3D artists: Christine Kim, Todd Akita, Cole Clark, Tim Kim, Ivan Joy

Finishing artist: Lee Towndrow

Recording Mix

Recording Studio: Eleven Sound

Mixer: Jeff Payne

Executive Producer: Suzanne Hollingshead/Melissa Elston

Assistant Mixers: A.J. Murillo, Jordan Meltzer

Music/Sound Design

Sound Design: Beta Petrol

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.