Domestic Travel Will Dominate in 2021, Says Airbnb

83% of those surveyed were in favor of relocating as part of remote work

Airbnb said 62% of those surveyed were interested in a vacation 'within driving distance.' Airbnb

Entire homes have replaced apartments as the top pick of guests on Airbnb, according to a new report the short-term rental platform released today. While not at all surprising during the Covid-19 pandemic, the results provided some insights as to what the brand’s hosts and travelers can expect next year.

Domestic travel continues to be the brand’s bread and butter during the pandemic, with 62% of those surveyed saying they were looking to take a vacation “within driving distance.” That’s consistent with the rest of the travel ecosystem, as Airbnb’s newest marketing campaign asked travelers to look in their own backyards.

According to the results, 83% of those surveyed were in favor of relocating as part of remote work. Twenty-five percent believed they’d be able to “live where they want” and continue to work remotely.

Twenty percent said they’ve already relocated either temporarily or permanently.

Among the top destinations on the platform, Rome, Paris and London have been replaced by the Smoky Mountains, Breckenridge, Colo., and Palm Springs, Calif., although Airbnb didn’t provide specifics.

Surprisingly, 60% of parents (who indeed can be both millennials and Gen Z) said they were somewhat or very likely to consider working remotely and traveling with kids in tow if school schedules continue to be disrupted by the health crisis. A bit more obvious, Gen Z and millennials were most likely to believe they could move to a new location. Altogether, 85% said they favored moving closer to family.

According to the brand, between July and September there’s been a 128% uptick in guest reviews mentioning “relocation,” “relocate,” “remote work” and “trying a new neighborhood,” compared to the previous year. Those who are looking to work remotely are booking trips longer than two weeks, although Airbnb didn’t say exactly how long.

The survey involved nearly 1,000 adults and was taken in mid-September.


@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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