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Dollar Shave Club, a mail-order razor company known for its sense of humor, is unveiling a video to announce a fresh product line—flushable toilet wipes for men.
"We want to service your face, your a–, and everything in between," Michael Dubin, the comic-turned-CEO of Dollar Shave Club, told Adweek.
Humor aside, Dubin doesn't appear to be kidding when it comes to expanding 13-month-old Dollar Shave Club. He wants to take on the multi-billion-dollar toilet paper market the way he's been able to nab a piece of the shaving-products space.
The "manly" wipes will be peppermint-scented and include extracts of Aloe vera, marshmallow, cucumber, oat, chamomile and other ingredients.
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