Dollar Shave Club Turns to Local Radio for Father's Day

'The guy I am pretty sure is my dad'

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Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a shaving toddler, a bear and a machete)—to radio this month with four Father’s Day ads that he wrote and recorded for his mail order razor company. The spots sync with a digital effort that entails Facebook ads, a new social gifting engine and ”Dadisms” e-cards.

While Dubin has famously promoted his one-year-old brand with slapstick videos, he said local radio has played a huge role in growing his customer base to 200,000.

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