Dogs Drive Vine Views for Milk-Bone

Builds more than 2,700 followers in month-long push

Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app. Milk-Bone worked with VaynerMedia and its sister Vine agency Grapestory to produce seven pieces of branded video from four influencers over the past month.