Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly.

Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their ingredients. But transparent packaging is difficult to make and many foods are degraded by light, affecting how long it stays fresh. Plus, as The Wall Street Journal pointed out, "Food makers also need to adjust recipes with visibility in mind, making sure fruit pieces are big enough to be seen in yogurt and tortilla chips remain intact."



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