Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

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Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly.

Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their ingredients. But transparent packaging is difficult to make and many foods are degraded by light, affecting how long it stays fresh. Plus, as The Wall Street Journal pointed out, "Food makers also need to adjust recipes with visibility in mind, making sure fruit pieces are big enough to be seen in yogurt and tortilla chips remain intact."

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