Does 'Overdrive' Fit?

General Motors plans to launch a corporate campaign this spring that will attempt to improve perceptions of GM vehicle quality, executives said.

An internal debate continues over whether the effort will use GM’s “Overdrive” tag. Marketing efforts under that line have been mainly retail focused. The automaker could decide to develop a new tag to run in a separate campaign, said C.J.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in