Dodge Seeks Star for Hemi Campaign

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK DaimlerChrysler’s Chrysler Group is casting for a new campaign backing the 2006 iteration of its full-size pickup, the Dodge Ram.

The campaign, via BBDO, Detroit, includes TV, print and Internet elements, and a promotional tangent giving consumers the chance to star in launch ads.

The company will cast the so-called “Hemi Star” (the person to co-star in TV ads for the Hemi-powered pickup) via a national talent search for a new “Hemi Guy or Gal,” per a company statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in