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Chrysler marketing exec utives are looking to expand their relationship with Disney beyond the current Dodge and Monsters, Inc. promotion, said a company official.
“We’re looking at some things with them right now to continue the partnership,” said Betty Reed, an advertising specialist for Dodge. Disney has a longtime rela tionship with General Motors, but Reed said it was her understanding that it centered on the GM Test Track ride at Epcot, Orlando, Fla.
“The whole Disney theme—it’s all about fam ily,” Reed said.
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