Agency Readies First Ads, Also Breaks New Blue Cross Campaign
LOS ANGELES-D’Arcy Masius Benton & Bowles, Los Angeles, has won a shootout for the ad account of Firstsource.com, Santa Ana, Calif., the fourth high-tech client on the agency’s roster. Billings are $20 million, according to industry estimates.
Firstsource, a subsidiary of En Pointe Technologies, is an online business-to-business reseller of information technology products.
Other finalists in the review were Cole & Weber, Seattle; McCann-Erickson, Los Angeles; RiechesBaird, Irvine, Calif.;