Diversity in Super Bowl Ads Fails to Reflect the Audience

After a year in which DEI became a priority, the Big Game missed a chance to amplify the message

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After a year of brands prioritizing diversity in their messaging (and staff), the famous faces who starred in ads for Super Bowl 55 didn’t reflect the breadth and depth of its viewing audience.

According to an Adweek analysis, of the 67 public figures—including actors, athletes and musical artists—who appeared in the night’s in-game commercials (defined as ads between kickoff and the final whistle), only 14 were women.

In terms of racial diversity, 42 were white, while 18 were African American, one was Asian American, one was Indian American, and at least five were multiethnic.

Overall, two of the night’s celebrities identified as members of the LGBTQIA+ community, while one was differently abled.




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