Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
NEW YORK On April 8 of last year, something odd emerged on the Web: a chicken dressed in garters that could do seemingly any command viewers requested.
After being seeded into several Internet chat rooms, the “Subservient Chicken” instantly struck a nerve with bloggers, in part because the site’s technology allowed users to type in nearly anything and get a response from the chicken. He could do jumping jacks, dance, do push-ups and even watch television.