Direct-to-Consumer Brands Are Using Search Terms on Pinterest to Find Success

The ad tool first rolled out in 2017

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As customer acquisition costs rise among the digital duopoly, direct-to-consumer brands are looking to any other platform to gain an edge over competitors and scale the business.

For many DTC brands, Pinterest’s become a safe haven to test campaigns, reach different parts of the funnel and receive more customers. Pinterest has scaled up its ad offerings over the years, and with keyword targeting, DTC brands are seeing success with lower costs per acquisition.

“We think Pinterest is such an ideal place for brands that are new and to get brands discovered,” Katie Dombrowski, U.S.



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