DiMassimo Wins Insurance Co.

DiMassimo has won the estimated $2-5 million corporate image advertising account of Plymouth Rock Assurance, a car insurance company which operates in Massachusetts.
The New York-based shop won the Boston client’s new account after a review. DiMassimo beat Boston shops Commonwealth Creative Group and McKay Fried & Partners.
“We were impressed with DiMassimo’s ability to turn brands into icons, and we expect them to be an ‘idea partner’ for us,” said Ed Naya, Plymouth Rock Assurance marketing manager. DiMassimo will handle creative and all media duties on the account, Naya said.
The agency was tapped to create the first campaign for Plymouth Rock based on a strategy developed by the client. The first assignment is to lay the groundwork for a new campaign by creating a brand personality for Plymouth. Naya declined to elaborate.
“Plymouth Rock has reached a critical mass and we’re excited about partnering with them in their initial branding efforts,” said agency president Mark DiMassimo.
Plymouth Rock Assurance competes in the Massachusetts automobile insurance market against companies such as Commerce Insurance, the market share leader, and Arbella Insurance.
Plymouth Rock Assurance is one of several car and home insurance companies which operate under the umbrella of holding company Plymouth Rock in Boston. Other divisions include Palisades Safety & Insurance, Pilgrim Insurance and Direct Response.