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Digitas, which has spent this year year bolstering its U.S. planning staff, has hired Lesley Bielby in the newly-created role of evp, North America planning.
Boston-based Bielby was most recently chief strategy officer at MMB, where she led strategic planning for agency clients like StarKist, Gulf States Toyota, Foster Grant and Ken’s salad dressings. While at the agency, she created MMB*Hive, an integrated unit that provides research in areas like social listening, eye tracking and user experience.
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