Digitas Replaces N.Y. Shops on VLC

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BOSTON Virgin Life Care, the new fitness and wellness offshoot of Virgin, has done a 180-degree turn and let go two MDC Partners-backed shops it hired last month. To replace them, the client has contracted independent Digitas here to handle the brand’s launch in early 2006, sources said.

In late July the Wellesley, Mass.-based

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