Digital Channels Blur the Line

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If you think online media is simply for driving consumer response, think again. A new study from market research firm TNS and digital marketing firm Eyeblaster concludes that the digital era is blurring the line between channels designed for branding and those that trigger consumer action.
 
The study, based on a worldwide survey of 400 marketing executives involved in branding, advertising and media buying and selling, was conducted in March.

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