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In recent years, a wave of digital challenger banks has disrupted the U.K.’s banking sector, but many of those brands are still struggling to gain consumer trust.
Now, as the Covid-19 pandemic accelerates the take-up of digital banking services, challenger Starling Bank has set out to convince more customers that it can go up against the big players.
Starling Bank’s latest campaign, created by Wonderhood Studios, addresses the issue that many people are slow or hesitant to change banks.
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