To Battle Fin-Tech Upstarts, Big Banks Are Turning to—What Else?—Technology
Chatbots are forecast to save the industry billions of dollars
Retail banking is beginning to recognize that machine learning and personalization can improve customer experience.
Pete Ryan
When Capital One rolled out its automated fraud-check texting system a few years ago, the bank was surprised to find how many possible answers its customers could find to a simple yes-or-no question.
This story first appeared in the April 8, 2019, issue of Adweek magazine. Click here to subscribe.
