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Diet Coke has revived the “Just for the Taste of It” jingle used internationally in the early 1990s for a new British summer campaign.
The “Just Because” TV campaign, created by Droga5 London and directed by Oscar-nominated Autumn de Wilde, features a new version of the jingle from Thundercat to evoke a feeling of self-confidence for consumers to do things the way they want to.
Beginning on May 17, the refreshed jingle will play over different scenes of people enjoying a Diet Coke.
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