Diet Coke Is Shedding Its Labels to Make Room for Stories About Identity and Resilience

Select run of blank cans to spark conversation

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Labels have been saddled with a bit of an unfair rap, as they have become synonymous with limiting one’s identity. But the truth is that the issue was never with labels themselves. In fact, they can be quite useful for establishing boundaries and pinpointing the different ways people may navigate their environment.

However, the problem rests with outside perceptions of particular identities, which become a fecund ground for misconceptions, stereotypes and sweeping, limiting assumptions. In an environment that is so overtly divided, a label can make all the difference between war and peace.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in