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Diet Coke has dusted off its old favorite tagline “Just for the taste of it.” The slogan, which debuted with the brand’s launch in 1982, has made its initial return as part of the diet cola’s partnership with the Heart Truth.
Diet Coke and Heidi Klum are taking on women’s heart disease in an extensive ad campaign that debuted last night during American Idol. The tagline, which also made a comeback in 1995, will continue to adorn future TV spots starring other celebrities and taste makers.
For its latest debut, the slogan is linked with the Heart Truth and its red dress logo via TV, print and online ads.
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