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DALLAS Dieste Harmel & Partners’ latest Hispanic work for Hyundai continues to promote value as it introduces the 2004 Accent, Elantra and Sonata models in a TV campaign breaking tomorrow.
The Dallas shop has worked on the Spanish-language “Valor” (“Value”) campaign since 2000. For each car included in the national effort, value means something different, said agency managing partner Warren Harmel. As a less-expensive model in the Hyundai line, the Accent is affordable to the new car buyer.
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