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Why would anyone pay $5.5 million for a white T-shirt? It’s not even bedazzled!
Fashion giant Diesel, no stranger to stunt marketing, has launched a line of simple cotton shirts as a high-profile ruse. The apparel is just the window dressing, if you will, to the main attraction: the first Diesel-branded condo complex in Miami’s artsy up-and-coming Wynwood district.
Buy the outlandishly priced article of clothing and get a luxury dwelling for “free.” Or if you’re pseudo-slumming it, there’s a version for $370,000.
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