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There was a time when Dickies was, at least to some, a little dorky. Since its 1922 founding in Texas by E.E. “Colonel” Dickie, the heavy-duty, no-nonsense workwear brand was what you bought if you happened to be a custodian—but not if you were, say, an artisan with a studio in Los Angeles.
That changed a few years ago. Along with brands such as Carhartt, Filson and L.C. King, Dickies entered a renaissance period as a new generation of consumers outside its traditional demographic discovered the label.
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