DHL Supply's Marketing Chief Jaclyn Pannell on Telling an Ambitious Logistics Story

The award-winning marketer on driving brand success

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Last summer, the U.K.-based Marketing Society presented Jaclyn Pannell with its Future Leader award.

If you’d told a younger Jaclyn Pannell that a job in logistics could lead to a role as a global marketing chief, she wouldn’t believe you.

She’s spent her career at international logistics company DHL, starting as a graduate management trainee in 2008. Back then, she was often told to “stay in her lane,” she told Adweek. And that if she wanted to work in marketing, she might be better off at a company like Google.

That didn’t deter Pannell, whose roles at DHL have ranged from business development, communications, branding and now head of global marketing campaigns.

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