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DeVry Inc., poised to rebrand its main educational offerings under the name DeVry University, is expected to enlist an agency with strong direct capabilities that can also keep up the company’s stream of well-known daytime TV commercials, sources said.
The Oakbrook Terrace, Ill., company confirmed that its $25-35 million account is in review and that it expects “several agencies to be invited to participate,” including incumbent Brown Marketing Communications in Chicago.
Chicago-based consultancy Jones Lundin Beals is handling the search.
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