The Devil Went Down to Vegas

LOS ANGELES Independent R&R Partners has added a microsite (visitlasvegas.com) referencing its new campaign for the Las Vegas Convention and Visitors Authority, according to Daniel Russ, executive creative director.

The initiative, in which a Vegas visitor is tempted to loosen up by a devilish representation of his bad side, began in 60- and 30-second spots released last month.

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