Deutsch Breaks Holiday Push for Old Navy

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LOS ANGELES The first holiday campaign for Old Navy from Interpublic Group’s Deutsch LA breaks tonight during The O.C., The Apprentice, Will & Grace and ER and runs up to Christmas weekend, an agency executive confirmed.

Spending on the seasonal push was not disclosed. Old Navy handles media in-house.

“We’ve moved on from the ‘Feel-Good Fashion’ back-to-school campaign,” said Scott Moore, vice president and group account director.

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