Design Team Behind New Verizon Logo Says It's Meant to Be Flexible, Not 'Clever or Flashy'

More of a refresh than a rebrand

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Google isn't the only brand to revamp its visual identity this week. Verizon just threw its hat into the redesign ring with its first new look in 15 years. 

The updated logo, from design firm Pentagram, is a "visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy," according to the telecom giant's announcement

Here's a GIF comparing the earlier logo with the new version:

"We wanted to stay true to who we are and kind of connect our present to our future," Verizon spokeswoman Kim Ancin told Adweek.



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