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Denon Electronics has selected BBDO New York to help the audio manufacturer expand its presence in product areas like headphones and docking stations.
While Denon has previously worked on a project basis with outside agencies, BBDO NY is the company’s first creative agency partner. The Omnicom shop won the business after a review involving other undisclosed contenders.
“We were looking for more dynamic marketing and an upgrade of all of our marketing materials,” said Don Freeman, vp, marketing, Americas, who joined the company ten months ago.
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