Denny’s Sparks Review

CHICAGO – Denny’s restaurants has launched a national review of its estimated $50 million account through the Rojeck Cutcher Group consultancy in Cleveland, an RCG representative said.

Denny’s business has been at WestWayne in Tampa, Fla., since May 2000. The chain earlier this week launched a national campaign behind its Grand Slam breakfast starring actors Barney Martin and Liz Sheridan, who played Jerry’s parents on ‘Seinfeld.’

In addition to WestWayne, Denny’s works with about 10 shops, including minority agencies and design groups. Media is handled by MediaVest. Part of the review’s intent is to pare the number of agencies down, RCG vice president Jeff Tritt said.

The review will cover advertising, media and promotions, with a decision expected in June, RCG said.

Denny’s is based in Spartanburg, S.C., and is a division of the Advantica Restaurant Group.