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This week, Denny’s unveiled a new advertising campaign to say that it’s open for business—and making it safe for customers to come in.
“We’re finding that what our guests and potential guests are looking to hear is not just what menu items we are offering, but how we are adapting and evolving to the customers’ needs during the Covid era,” said John Dillion, the company’s chief brand officer, told Adweek.
It’s a bid by Denny’s to boost sales at a time when the reopening of the U.S.
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