Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Some brands like to slap the “experiential” label on their events when they’re really just offering an open bar. (Getting drunk isn’t a brand experience, folks.)
But considering that Dell’s activation was literally called The Experience, it needed to make it … well, an experience. And it pulled out all the stops in its immersive and extensive presence while focusing on the theme of sustainability.
At the Sunset Room in Austin, Dell focused on the theme of a sustainable future via handing out reusable straws; showcasing art used in their packaging made out of air pollution by The Pollution Ink; and highlighting its 100 million pounds of recycled materials used since 2012.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in