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CHICAGO Dell’s interns will take to the road this summer in a back-to-school TV campaign emphasizing the customization aspect of Dell’s PC products.
The effort, via DDB, Chicago, will break in July. Previous ads have featured the intern characters roaming around Dell headquarters and trading ideas on how Dell can please customers-ideas that Dell had already put into effect.
“It worked really well to have them inside of Dell showing who we are and what we do,” said Claire Bennett, director-marketing communications for Dell’s consumer unit.
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