Delivery Is Part of Burger King's Plan to Create More Custom, Personalized Experiences

'Unique' moments for consumers will 'truly transform' the brand

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If you’re in the mood for Burger King, you might not have to get in your car and go to the drive-thru anymore. The fast-food giant now offers delivery at locations across the globe, something it’s been rolling out this year, and wants people to consider that option when they think of Burger King.

We’re a business that has been around for a long time, so changing behavior requires a lot of effort,” Marcelo Pascola, head of brand marketing for Burger King, told Adweek at the inaugural Brandweek event in Palm Springs, Calif.,



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