Deciding What's Cool, Healthy Sick Days, Etc.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Pity the parents of today’s teenagers. In a poll by Decision Analyst in conjunction with Hypothesis, 35 percent of kids age 13-17 said they think tattoos are “cool.” Even more (43 percent) accorded that status to piercings. Parents must take comfort in learning that just 6 percent rated plastic surgery as cool.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in