DDB Shows Philips Is More Than TV, Stereos

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON Dutch technology firm Royal Philips Electronics this week launched a $100 million global campaign via Omnicom Group’s DDB, the company said.

The effort introduces the new theme “Sense and simplicity,” which replaces Philips’ 10-year-old “Let’s make things better” slogan.

One TV spot features a man with a Southern accent talking about “ambient light” technology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in