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DALLAS DDB introduces a second series of ads in its popular campaign for McIlhenny Co.’s Tabasco products in April magazines.
The Dallas Omnicom shop maintains the same look of the previous print effort that broke in December 2001, but alters the copy placed within the brand’s diamond bottle label. Each ad continues to feature the distinctiveness of a flavor while stressing the sauce’s heat.
One ad for the habanero sauce states, “The only condiment that has to perform its product testing at Los Alamos.”
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