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Fast-Food Chain Wants New Ads for April Operators Convention
CHICAGO–The creative department at DDB has gone into overdrive to come up with a fresh campaign for McDonald’s, which wants new TV spots in time for its operators meeting in April, sources said.
McDonald’s has been in search of an updated marketing message for several months, although it remains possible that DDB’s new ads could maintain or “evolve” the almost 3-year-old “Did somebody say McDonald’s?” tagline, sources said.
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