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Having reclaimed lead agency status on the McDonald’s account last week, DDB Needham executives, including Dallas chief creative officer Jim Ferguson, will meet this week to discuss how assignments will be split among their network offices, sources said.
Ferguson was part of the five-member DDB Needham pitch team that presented to McDonald’s two weeks ago. Before joining DDB in 1995, Ferguson was a senior vice president and creative director on McDonald’s at Leo Burnett. He created the “Nothing But Net” campaign, among others.
DDB Needham Dallas is expected to be heavily involved in handling the business, though Chicago is the lead office.
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