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DALLAS DDB’s first spot for the Texas Lottery Commission promotes the new Bucks ‘N Trucks II Scratch-Off ticket.
The spot opens with a man surrounded by trees, who is taking deep breaths of what appears to be fresh outdoor air. As the camera pans out, however, the viewer sees the man is actually sitting in a shiny red truck. Voiceover copy: “There’s nothing like the smell of a new truck. Especially one without a monthly payment.”
The
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