DDB Behind 'Ethel's Brew'

Cannes craft beer part of agency's elaborate self-promotion

It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes last week, may have seen plastered on posters on the Croisette, or being served at some of the many, many booze-soaked parties during the festival.